Tuesday, November 19, 2019

Ch.10 - Product Concepts




Lavazza brand is business since 1895, its name is well-known for the excellence of Italian coffee. Over the past years, the firm has changed and introduced new product items, lines, and mixes to take advantage of marketing requests. Lavazza company offers its customers the following products: ground coffee blends, coffee machines, coffee capsules, and coffee solutions for businesses.




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