Saturday, November 16, 2019

Ch. 17- Personal Selling and Sales Management


Lavazza coffee products can be found in Italy in different restaurants and coffee shops. Meanwhile in the United States Lavazza brand made a partnership with Italian selected restaurants and enfranchising stores.  For example, in New York ''Cipriani'' a luxury brand of restaurants and hotels serves to its customers Lavazza coffee. Therefore, every customer can recognize Lavazza coffee as a prestigious and selected product of Italy.






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